Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. “Not to mention how fascinating it is to get a peek inside America’s kitchens.”Ĭircana is the leading advisor on the complexity of consumer behavior. households, and knowing what foods, beverages, appliances, cookware/bakeware, utensils, and other cooking materials on hand is a gold mine of actionable information,” says Darren Seifer, Circana food and beverage industry analyst. 34% of cake mix consumers describe their cooking skills as limited. Even novice cooks will attempt baking cakes at home with a cake mix.54% of meal preparers own a voice-controlled home device setting a timer and converting recipes are among the most popular kitchen-related device commands.Adobo spice is more likely to be in the kitchens of Northeast U.S.
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